MStrong Gives You a Huge Edge over Other Marketing MBAs…

India produces more than 200, 000 MBAs a year and more than half of them graduate in Marketing. The recruiters have little to differentiate one from another in this huge crowd. Therefore, if you’re an MBA (Marketing) student, you should certainly think how you will stand apart.

Through clearly superior skillsets? Through vaster and richer knowledge base? Through more comprehensive project experiences? Through a globally acceptable additional certification in Marketing? What?

And then comes perhaps the most ruthless question – Is your MBA really giving you all of the above?

Let’s face it, launching yourself as a crack Marketeer today requires much more firepower than what any MBA qualification can ever get you (Just recollect Mark Mcormack’s “What They Don’t Teach You in Harvard Business School”). The theoretical knowledge in Marketing & Sales you get in your b-school alone cannot hoist you to the professional Stratosphere (and you sure know that!). The rocketry you require is the one that makes you handle those hot jobs well that run the money machines for your company and those that keep its brands healthy.

Jobs like enhancing retail offtakes through dealers; tackling credit, pricing & recovery issues; calculating sales potential and territory worth; breaking into a rival’s territory; managing yields and marketing costs; designing sales proposals and bid docs, and hundreds of similar but critical jobs. Jobs that become impossible and complicated to manage and accomplish if you do not know how to. That’s how you differentiate yourself from thousand other MBAs.

MStrong, Asia’s first advanced professional skills development program for Marketeers, seeks to help you fill up the skills- and insights- gaps that threaten to undermine your professional performance potential and career growth. Packing in rigorous and action-soaked 10 days (80 hours) of workshops, reality-projects, marketing gaming, presentations, domain-studies and learning-audits, MStrong is ideal for graduating MBAs and young Marketing Professionals. It is spiked with the prestigious Certified Marketing & Sales Professional (CMSP) Qualification by the internationally renowned American Certification Institute, USA. ACI is among the world’s largest professional bodies with over 10000 certification awards worldwide. All MStrong participants become eligible for CMSP after qualifying prescribed examinations.

How is MStrong Unique?

1. MStrong embeds CMSP, which is Asia’s very first globally acceptable Certification program for Fresh MBAs in Marketing.
2. MStrong packs in 13 sharp modules – each focusing on developing a result- and performance-critical skillset. – at least 13 marketing & sales skillsets
3. MStrong doesn’t take long. It’s just 80 hours and they are spread across 10 equi-spaced workshop days (usually one full-day workshop every week)
4. MStrong comes with an assurance of learning outcomes. Six sophisticated tools are deployed to ensure absorption, retention and skill development.
5. MStrong has 15 smart assessments built into it to help you monitor your learning, including the opening and closing tests called Markus-1 and Markus-2.
6. MStrong also includes 15-20 exercisers (called Tread-Mills) for practice

The MStrong Agenda:

1. How to conduct market/ sales/ demand potential/ territory worth studies from start to finish and also get work done out of Market Research firms
2. How to plan from start to finish, complete marketing and Sales campaigns in a structured fashion - the way it’s practiced in companies
3. How to understand Sales Commercials; develop bid documents and sales proposals; make and interpret invoices bills and challans etc.
4. How to develop an effective Sales and marketing pitch; tangiblizing benefits
5. How to realistically segment a market and think up smart positioning ideas
6. How to prepare a product launch/ re-launch programme
7. How to develop a structured and implementable Marketing-Mix- the way it really happens in companies
8. How to work in a sales and marketing team; anatomy of marketing and sales organizations in companies; organizations of ad agencies, research firms
9. How to develop a new market territory, appoint channel partners
10. How to manage Yield, discounts, recoveries etc from channel partners
11. How to create a structured Promotion Mix; working with an Ad agency; making briefs to an agency- the way it all happens in companies
12. How to Sell in various environments; to different customer types; overcoming barriers to selling
13. How to quickly create a Sales & Marketing Presentation

To know more about MStrong write to us at mstrong@skillroots.com.